The Bob Collective

WHO WE ARE

Activations That Convert.

The Bob Collective designs the mechanic, builds the tech and produces the whole activation. Games people queue for. Computer vision that turns a concourse into a pitch. Machines that dispense product when a member scans in. Then the pods, the stage, the sound and the crew to frame it. One collective. One invoice.

Tech. Production. Experience.

THE COLLECTIVE

Four houses. One invoice.

We own every layer, from idea to production.

thebobcollective.co

Creative tech & AI experience

Games, computer vision, AI photobooths, custom dispensing machines, data.

thebobcollective.co

empro.sg

The build house

EM Production

Exhibition builds, stages, backdrops, brand worlds, large-format print. 178+ projects since 2023.

empro.sg

avlservices.com.sg

Audio, visual & lighting

AVL Services

Keynote stages, LED walls, sound, lighting, streaming. 500+ events.

avlservices.com.sg

musemakers.sg

Manpower fulfilment

Musemakers

Brand ambassadors, promoters, emcees, crew.

musemakers.sg

CAPABILITIES

Capability map.

01

Gamification

Phone as controller, no app download.

PROOF Red Light / Green Light, Floor is Lava, Buzzer Beater, Skin Repair Race, quizzes and memory games.

See the work

02

Computer Vision

Body tracking, no wearables.

PROOF Coca-Cola AR Penalty Shootout, Tiger Brokers Foot Juggle, Toyota motion-sensor driving game.

See the work

03

Interactive Installations

Physical things people touch.

PROOF Amazon Data Defenders button wall, Lancôme jukebox, vertical-screen arenas.

See the work

04

XR

Full-body AR on projection walls and freestanding kiosks.

PROOF Coca-Cola, Tiger Brokers.

See the work

05

AI

Photobooths that restyle a guest in seconds. Generative brand visuals and idents.

PROOF AI Photobooth, TRX Longevity Moment, Da Ren Tang constitution quiz.

See the work

06

IoT

Custom vending with 24V motors, our own controller bridge, membership barcode scan, spiral-fed dispensing. Buttons, sensors, mats.

PROOF Red Pill, Jukebox, Data Defenders, Holiday treats vending.

See the work

07

Experiential Technology

QR registration, redemption tracking, live leaderboards, dashboards. Data that proves it worked.

PROOF 15,676 Coca-Cola plays tracked by the hour, HPB Booth HQ live dashboard.

See the work

ALL

The Work.

See the work

CASE STUDIES · INTERACTIVE HARDWARE

The Work.

A player mid-kick at the Coca-Cola AR penalty wall, commuters watching

01Case study

Coca-Cola × FIFA World Cup

AR Penalty Shootout.

Walk up, hold still, kick.

Computer VisionGamificationLive LeaderboardData

Open the story

Two Me-Time Machine photobooth kiosks on the red floor at Dhoby Ghaut MRT

02Case study

Health Promotion Board

Me-Time Machine.

Two photobooth kiosks, fully unattended, watched live.

PhotoboothUnattendedLive DashboardData

Open the story

A guest inside the Lancôme Holiday room, lit by her persona film

03Case study

Lancôme Holiday Table

One Room, Three Senses.

Sight, sound and scent in one room, timed to the second.

Immersive RoomQuizSensor TriggerCustom Vending

Open the story

Guests using the Da Ren Tang TCM constitution quiz kiosk

04Case study

Da Ren Tang × ThinkAds

TCM Constitution Quiz.

Nine questions, nine body types, a printed card in seconds.

AIQuizThermal PrintAgency Partner

Open the story

05Case study

Tiger Brokers

Foot Juggle AR Challenge.

A freestanding AR kiosk that tracks your feet.

Computer VisionGamificationLead Capture

Open the story

Hands on a phone controlling the Lancôme GNF game on a tall screen

06Case study

Lancôme Skin Science Club

GNF Game + Red Pill Vending.

Product education through play.

GamificationIoTCustom VendingFull Production

Open the story

A guest collecting her sample from the red Lancôme dispensing machine

07Case study

Lancôme Absolue Longevity MD

Custom Dispensing Journey.

One platform, six steps.

IoTAI PhotoboothData CaptureFull Production

Open the story

The pastel pink Claim Your Idôle jukebox glowing with white neon

08Case study

Lancôme Idôle

Claim Your Idôle Jukebox.

A pink neon jukebox that dispenses perfume, and a reason to stop on the way to the theatre.

Interactive InstallationIoTSampling

Open the story

Delegates laughing beside the Buzzer Beater screen

09Case study

Stellar Ace

Buzzer Beater.

Your phone is the buzzer.

GamificationPhone as ControllerReaction Game

Open the story

A player with his phone in front of the vertical screen glowing GREEN

10Case study

Stellar Ace

Red Light / Green Light.

Scan the QR and your phone becomes the controller.

GamificationMultiplayerVertical Screen

Open the story

Two kids slapping the lit buttons on the Data Defenders wall

11Hardware

Amazon Prime Day

Data Defenders Button Wall.

Six physical buttons on a circuit-board wall.

IoTInteractive InstallationGamification

Open the story

12Hardware

Toyota

Motion-Sensor Driving Game.

Stand on the mat, lean left, lean right, the car follows.

Computer VisionInteractive InstallationGamification

Open the story

Nothing here yet.

LIVE DEMOS

Built by TBC. Open one on your phone.

Every game here is ours. Same engine, new skin for your brand.

AI Photobooth

booth.jar-lab.co

Tap, snap, restyle. AI restyles your photo in seconds, QR to download, nothing kept.

Open live demo

Spin & Win

spinwin.jar-lab.co

Tap-to-spin prize wheel. Operator sets the odds. One spin, one prize.

Open live demo

Speck Pumps Asia · Flip & Match

memorygame.jar-lab.co

Memory game with registration and a timer. Find the pairs, win the prize.

Open live demo

Red Light / Green Light

redlight.jar-lab.co

Vertical-screen multiplayer. Scan to join, phone as controller.

Open live demo

Floor is Lava

lava.jar-lab.co

Vertical-screen multiplayer runner. Last one standing wins.

Open live demo

Buzzer Beater · with Stellar Ace

buzzerdemo.jar-lab.co

Single-player reaction test. Beat the F1 lights.

Open live demo

Lancôme · Skin Repair Race

gnfgame.jar-lab.co

Multiplayer runner. Chase the glow, dodge the smog, redeem at the counter.

Open live demo

M&G Investments · Connect the Dots

Five-question quiz that earns a stamp. Private client demo, available on request.

Private client demo, on request

Vertical-screen games run on any portrait display, from a 4K bus-shelter panel to a TV on a stand.

FULL PRODUCTION

The whole collective on one job.

COCA-COLA · FIFA WORLD CUP

AR Penalty Shootout

Dhoby Ghaut MRT, Singapore · 2026

Game, build and show on one job. We designed the mechanic and the computer vision behind it, built the red pitch and the projection wall, ran the AV and tracked every play by the hour. It ran unattended for the full run. 15,676 games, one invoice.

Game DesignSet BuildProjection AVData

Wide view of the Coca-Cola AR penalty pitch and projection wall at Dhoby Ghaut MRT

A player mid-kick on the red pitch facing the projected goal

A young player on the pitch under the MRT wayfinding sign

The live dashboard: plays by day across the run

The M&G carnival cart, marquee counter and quiz screen at AIA Fun(ds) Carnival

Guests playing the Connect the Dots quiz on their phones

The quiz end screen: thank you for playing, collect your stamp at the booth

M&G Investments

AIA Fun(ds) Carnival, Bangkok.

SiamPIC Hall, Bangkok · 2026

A carnival cart, a marquee counter and the Connect the Dots quiz. Built in Singapore, shipped and cleared into Thailand with a local partner, staffed on the floor. Play on your phone, collect your stamp at the counter.

Overseas DeliveryBuildGamification